Naomi Wanjiru
Your agency is generating revenue. Your backend is still held together with memory and goodwill.

For founders whose agencies live and die by one thing, the content they create for their clients.

Ghostwriting agencies Personal branding agencies B2B content marketing agencies Social media content agencies Podcast production agencies

If your clients pay you to put words, ideas, and stories into the world that grow their presence, bring them leads, and open doors they could not open alone, you are exactly who this is for.

Book a free discovery call →

30 minutes. I will tell you exactly where your backend is breaking.

You are in the right place if:
Here is what nobody tells you when your agency starts working.

The moment clients start saying yes, the chaos starts too.

Leads come in through DMs, email, referrals, and comments. Some get followed up. Some disappear into the noise. You cannot always tell which is which until it is too late.

A client signs. You scramble. You pull together a welcome email that looks nothing like the last one. You brief your writer in a voice note. You track the deadline in your head.

Meanwhile, your talented, capable, and ready-to-work team is waiting. Because nothing moves without you in the middle of it.

This is not a character flaw. This is what happens when a service business grows faster than its infrastructure. You built the agency. Nobody told you to also build the operating system behind it.

That operating system is what I build.

I am Naomi. I build the backend your agency is missing.

Using Notion and automation, I build every stage of your agency cycle, from the moment a lead comes in to the moment a client renews and refers someone. Seven stages. All connected, documented, and running without you in the middle of every decision.

I spent three years as Head of Operations inside a content agency before I offered this as a service. Not reading about it or practising on a test account. Actually building it, under real pressure, with a real team, and a founder whose revenue depended on the systems working.

The lead pipeline that stopped losing enquiries. The onboarding process that made every client feel like they were the only one. The delivery tracker that meant the whole team could see what was happening without a daily briefing from the founder. The reporting system that sent monthly reports on time without the founder spending three hours pulling data together.

I built all of it. Inside a real agency. Before I built it for anyone else.

Proof

"The agency I worked inside grew to serve seventeen founder and executive clients simultaneously, with a team of seven, without adding headcount, because the backend could finally hold the weight of the growth. The founder took her first proper week off in two years. The systems ran without her."

— Naomi, from three years inside a content agency

"Hi Shiro, I just wanted to say thank you for everything. When we started I just said I want us to have a podcast, that was it. You literally ran with the idea and built the whole system from scratch. Guest outreach, booking, follow ups, pre-production, recording, post-production... everything. I honestly didn't even think through half of it. Now I just show up and host, I don't think about anything behind the scenes. We've never had late edits because you were always on it making sure everything kept moving and the editor delivered on time. And now the podcast winning an award... that still feels surreal. Really proud of what we built. Thank you again."

Founder & Host, Award-Winning Growing Out Loud Podcast

"I have had the privilege of working with Naomi for the past two years at Brand With DK, and I can say with full confidence that she is the kind of professional every leader hopes to have in their corner. As our Admin and Operations Lead, Naomi quite simply held things together. There was a real comfort in knowing that whatever needed to be executed would be done properly, on time, and without having to follow up. That kind of reliability is rare, and it is something I never took for granted.

What sets Naomi apart is not just her operational excellence. It is the way she approaches her work. She is structured, thorough, and incredibly responsive. But beyond that, she consistently brought ideas to the table that we had not even considered, and she always did so with the right level of initiative. That combination of execution and proactive thinking is not something you find often.

Naomi has been a genuine contributor to the growth of Brand With DK. The business is where it is today in no small part because of the foundation she helped build and maintain. If you are looking for someone who will show up, elevate your operations, and invest in your vision as if it were her own. Naomi is that person. I recommend her without any reservation."

Founder, Brand With DK Personal Branding Agency · via LinkedIn
★★★★★
Feb 10, 2025 – Mar 3, 2025

"Loved working with Naomi, she was so empathetic of our task needs and made sure she ticked every box."

Client, Upwork · Collaborative · Detail Oriented
★★★★★
May 16, 2023 – Sep 26, 2023

"Was a pleasure to work with, very professional and would definitely hire again! Thank you!"

Client, Upwork
Here is how we work together.

Every engagement begins with a conversation. Book a discovery call and I will tell you which one fits where you are right now.

FLOW AUDIT
One Time · 10 Hours · $200

Start here if you have a team, have revenue, and still cannot name exactly what is broken.

You have a team. You have clients. Revenue is coming in. And somehow you are still the one who knows where everything is, what every client needs, and what happens if something falls through. That is not a people problem. That is a systems problem. And until you can see exactly where it lives, you cannot fix it. I map your entire agency backend from the moment a lead comes in to the moment a client renews. I show you exactly where things are breaking, why they are breaking, and what to build first so your team can finally move without you in the middle of everything.

What You Receive
  • Visual map of your current backend across all seven stages
  • Written bottleneck report naming your top 3 to 5 problem areas
  • Prioritised action plan: what to build first, second, and third
  • 45-minute recorded debrief call, walking you through everything I found

Your time: one 90-minute audit call plus one 45-minute debrief.

Most founders who do the audit already knew something was wrong. The audit shows them exactly what it is and makes the next decision obvious.

Book a discovery call →
FLOW FOUNDATION
One Time · 20 Hours/Month · $500

Start here if you know exactly which one thing is costing you the most right now.

There is one place in your backend where things keep breaking. You probably already know which one it is. Maybe it is the way new clients get onboarded, every one done slightly differently because the process only exists in your head. Maybe it is delivery, where your team moves but only when you are in the middle coordinating. Maybe it is renewal, where clients leave not because the work was bad but because nobody was managing the relationship. You do not need the whole thing fixed today. You need that one thing to stop costing you. I identify the single stage causing the most damage right now, build the complete system for it in two weeks, and hand it over ready for your team to run without coming back to you every time something moves.

What You Receive
  • Fully built Notion system for your chosen stage: database, views, and templates
  • 1 to 2 automations eliminating the most painful manual steps
  • Written SOP so your team knows exactly how to use it
  • Loom walkthrough video for permanent reference
  • 30-minute live handover call
  • 2 weeks of email support after handover

Your time: one 2-hour working session plus one 30-minute handover call.

For founders who need one urgent thing working properly before they can think clearly about the rest.

Book a discovery call →
FLOW PARTNERSHIP
Monthly Retainer · 40 Hours/Month · $1,300/Month · Min. 3 Months

Start here if your internal chaos has become as loud as your client chaos.

At this stage you are not just running client work. You are running a business. And a business at this size needs infrastructure that matches it. Your team needs to know what they own without asking you. Your finances need to be visible without someone manually updating a spreadsheet. Your content, your brand assets, your processes need to live somewhere your whole team can access, not just in the heads of the people who have been around longest. When someone leaves, the knowledge should stay. Right now most of that lives with you or does not exist in a usable form. That is the ceiling you are hitting. Flow Partnership is where I build and maintain your complete operational infrastructure, every client-facing system from Flow Build plus every internal system your business needs to run at this size. I am not handing over a project and leaving. I function as your embedded head of operations. You make founder decisions. I make sure everything behind those decisions actually executes.

What You Receive
  • Everything in Flow Build
  • Team management system: task assignment, tracking, handoffs without you
  • Financial tracking dashboard: invoices, payments, and monthly revenue visibility
  • Content library: every delivered piece is searchable and reusable
  • Brand asset hub: every client's guidelines in one place for every team member
  • Contractor onboarding system: new hires ready in one week
  • Internal knowledge base: your team stops needing you for every answer
  • KPI dashboard: active clients, delivery rate, renewal rate, satisfaction scores
  • Monthly ops report and quarterly 90-minute strategy call

Your time: one short weekly async check-in, one 30-minute monthly call, one 90-minute quarterly call.

For founders who have built something real and need the infrastructure to finally match it.

Book a discovery call →
Why me and not someone else.

There are people who will offer to set up your Notion. There are people who will build you a workflow. What I offer is different, and I want to be specific about why.

I specialise in one type of business. Agencies where organic content is the product. I understand your client cycle because I have lived inside it. I know that your delivery problem is not the same as a product company's delivery problem. I know where the specific breakdowns happen in a ghostwriting or personal branding agency because I watched them happen for three years, and then built the systems that stopped them.

I am not a generalist ops person who will figure out your industry as we go. I already know it.

Three years. One agency type. Every system on this page already built.


I have spent the last 3 years working fully remotely inside the chaos of a content agency, personal branding agency, and podcast production agency, so you do not have to start from scratch. And I genuinely love this work. Not the idea of it. The actual building.

The backend you have been putting off? Let's build it.

Book a free 30-minute discovery call. Tell me where things are breaking. I will tell you exactly what I would build first.

Book your free discovery call →

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